Bakery history in Verden

For three generations, we have been pampering people with our cookie and waffle creations. It all started on Grüne Straße in Verden an der Aller. Young Hans Freitag founded a bakery and confectioner's shop on August 12, 1946.

Already two years later, he employed 30 people. The great breakthrough came in 1949, with the procurement of a steel belt oven. Since that time, the company has focused exclusively on the production of the tastiest cookies and waffle treats. 

Our history

1946

The first bakery on Grüne Straße.




A look inside the old baking room.




...in the 1950s

The Verdener Keks- und Waffelfabrik has always been a family operation. After the sudden death of her husband in 1960, Anita Freitag took over operations. In 1973, she handed it over to her son, Hans Freitag junior.

He followed his mother and then managed it for more than forty years. Today, his daughter Anita Freitag-Meyer is heading the family business in the third generation.

Hans Freitag (1946-2015):
»When I took over the company in 1973, I was just 27 years old. With great energy, I made it what it is today. I am proud and happy that I have been able to pass on my love of the company to my daughter.«

Animated film history

You can view the history of Hans Freitag in our animated film.