Tradition and progress are no contradiction.

If a customer comes to us and needs a delivery within three days, he'll get what he wants. We are flexible, fast and don't need long decision-making processes. The Verden Cookie and Wafer Factory Hans Freitag is an up-to-date traditional company and this is no contradiction. We operate sustainably much like a family business because we always have the day after tomorrow in mind and don't just focus on short-term successes.

We are well aware of the market conditions. We know what makes the customer tick and react constantly with new products and assortments. Hans Freitag – for three generations the name has stood for one idea: A great product for a great price! Craftsmanship and a state-of-the-art industrial mass production make it possible.

Our quality and the unique variety of about 130 different articles have been the basis for our 65 year's long-standing success –as a private label as well as under the brands of Germany's major brands.